LDF Studio has spearheaded the advertising campaign for the Vgrass SS20 collection, focusing on three fundamental concepts that encapsulate the brand's core identity. Firstly, the collection serves as a vivid manifestation of Vgrass's design philosophy, which seamlessly blends Chinese heritage with Italian design principles, illustrating the brand’s unique fashion stance.
Secondly, the campaign emphasizes emotions through the portrayal of women associated with Vgrass Studio, where elegant and natural movements highlight a balance of vigor and delicacy, defining the VG woman's attitude.
Lastly, attention to detail is prominently featured, underlining the high quality of the garments and positioning meticulous craftsmanship as a benchmark of the brand's excellence. The advertising strategy utilizes film photography to capture these intimate moments, offering viewers a deeper insight into the multifaceted nature of women, thereby aligning closely with the brand’s ethos.

Credits: Dario Catellani