Theriaké is an innovative and sustainable agricultural company founded by Chiara Orlandini, known for cultivating ancient fruits and rare medicinal herbs to create exclusive, high-quality products. Theriaké is a multifaceted project that, in addition to offering wellness products, provides luxury hospitality services and experiences such as wine tastings, workshops, meditation and yoga retreats. From the outset, the challenge with Theriaké was to create a visual identity that could reflect the complexity of the project and its connection to an ancestral dimension while embracing research and innovation. We wanted Theriaké’s visual identity to be both bold and rigorous.
For the branding, we developed a dynamic grid based on the fundamental shapes of geometry: circle, square, and triangle. This grid became the foundation for a dynamic logo , The primary logo is typographic and accompanied by a monogram. The logos for the various sections of the project (Art, Learning, Beauty, Food, Habitat, Healing) combine typographic elements with a pictogram generated from the grid; This system of symbols makes the project both recognizable and cohesive across all its aspects. The color palette, bold yet minimal, combines natural hues like off-white and warm brown with a vibrant and striking royal blue, creating a balance between subtlety and standout appeal.
