After participating in a series of workshops on the topic of sustainability aimed at companies and the luxury sector, LDF Studio took part in a talk by entrepreneur and writer Maxine Bédat joined by Sara Sozzani Maino and Matteo Ward, at the Sozzani Gallery in Corso Como 10,
Bèdat talked about how fashion should set itself the goal of reducing its environmental impact to the minimum possible, urging the industry in the sector to change as soon as possible, not in 2030.
In the past two years, companies have woken up, sustainable collections have been launched, and more work has been done, but there is still a lot to be done.
Companies are hoping that what they are doing is moving the needle and that meaningful change is possible. It absolutely is. We are all learning to evolve now, and there are people with very good intentions working hard within fashion and luxury to create that change.
The boundaries of the industry extend globally, and its multilevel supply chain still remains complex. Thanks to trade liberalization, globalization and cost pressures, it is now possible to adopt sustainable arrangements such as using recycled paper, natural and non-toxic colors, eco-friendly packaging, as well as converting to eco-friendly sites that then make use of green hosts and whose servers are powered by renewable energy.
This is indeed the direction to take to simplify and create transparency in an industry where still estimates of carbon impact range from 4 percent (McKinsey and Global Fashion Agenda) to 10 percent (UN) of global carbon emissions.
Like all industries, fashion is embedded in a larger system. It is a system that is based on growth.
After two decades of experimenting with a voluntary, market-based approach to sustainability, it is time to plan goals and set targets.
It is often said that fashion reflects and drives culture, LDF Studio believes the industry has a unique opportunity in history to demonstrate that creativity and respect for boundaries can lead to authentic sustainability.
We need to change our behavior and transform the fashion and luxury system into a more inclusive, regenerative and circular system. And as a multidisciplinary studio this is what we are working on at the moment for several clients, whom we are strategically guiding step by step in the sustainable transition of their brand.
We are continuing undaunted in our search for new product solutions, collaborating with supplier companies that have the same view of change as we do and total respect in our community and vision of the future.