The passage of time has made us reflect on the importance of the past and how much it has been and is a fundamental part of our present.
For this reason, the evolution of LDF Studio is based primarily on research and the discovery of what is still hidden and often unpublished.
After a long investigation through international archives and markets, we have collected the photographic stories of numerous family albums,
immersed in the atmosphere of a printed past that ranges from the 1940s to the 1970s.
Working with this kind of material made us realize that these albums can be used as tools to inspire other forms of vernacular photography; they are objects at once related to personal, affective, social, and cultural communication.
The family photo album is a form that circulates globally and not only takes specific forms locally but “produces localities” that create and negotiate individual histories.
The goal is to emphasize that family photos contain emotional, psychological and affective qualities that go beyond the individual owner and should also be emphasized in the fields of aesthetics and the humanities.
Family photo albums have to do with social and emotional communication, can be interpreted as ways of understanding and coping with life, and at the same time document more sociological aspects of daily life that we have access to from other historical sources.
This experimental project entitled Still Standing aims to reactivate a visual language that has been lost over time.