Concept & Design
The Casa Cipriani Milano book is designed and edited by LDF Studio and celebrates the new homonymous Hotel in Milan by enclosing in its pages the historical journey of Casa Cipriani through original images and quotes of the family and the business group but also it accurately presents the total structure and the new concept that the Hotel inaugurates in the city.

This 56-page color book was printed in collaboration with l’Artiere in a limited edition.
Hardcover, 21,5 x 30,2cm

Creative & Art Direction ADV Campaign
The aim of this SS19 Adv is to step back a little from the usual and too didactic idea of a classic fashion campaign and propose a slightly artistic perspective that helps represent the concept of “East meets West” and portray women with a strong personality and sense of style.

The Adv plays around three main concepts, each of them represents part of the brand’s dna:
Fashion: the collection is the tangible representation of the design value of the brand, based on Chinese heritage and Italian design.
Emotions: are the key elements we used to narrate VGRASS STUDIO’s women. Elegant and natural movements will enhance the attitude of the VG’s woman: vigor and delicacy.
Details: the quality of the garments, one of the main features of the brand.

The final layout represents the perfect balance between these elements.
The idea is to recreate a private snapshot, with pictures shot in film, that gives the viewer the chance to see all the different facets of the women. The white frame, the narrow and unusual cut of the pictures reveal to the viewer very intimate and immersive reality.
To highlight the unique point of view of the brand, has been chosen to work with brilliant international talents.

Creative & Art Direction ADV Campaign
The campaign aim is to create a strong and contemporary identity image. We chose the collage as the perfect approach to this project, combining fashion and emotions with a graphic and well-defined language.

The multiple layers and the strong visual impact help us to build a recognizable and editorial image. The graphic oriented campaign is also supported by casual and street looks that follows the city street style trends.

The combination of in-natural and poses with geometrical elements give a more artificial feeling to the ADV Campaign.

Brand Identity & Art Direction
Davi is a brand for effortless customers with playful taste and passion for unconventional prints and subtle mix of colours. We design the brand identity, starting from it’s DNA. The use of an extreme 80’s headline font highlights the elegant but eclectic side of the brand. The clean and strong lines of the logo are enriched by art contamination.

Creative & Art Direction
Imagine the Hamptons in the 40s, the sophisticated art scene animated by abstract expressionist painters such as Jackson Pollock and Lee Krasner: a melting pot for artists of all kinds, a meeting place for people looking for new opportunities and connection. A place full of culture and creativity, which allows to present a youth different from today.

The campaign aims to be a painting with different reading levels.
The idea is the research of the essence, a reality without superstructures.

We chose the transition moment between sunset and dawn: that is when reality turns over. This moment allowed us capturing all the nuances of light and emotion. The natural environment is the abstract place in which this vision of reality comes to life.

Creative & Art Direction
The general idea of the communication project is to create and represent the world behind Colmar, beyond the products, to get the viewer more involved in the context and express the most important values of the brand: Sport, Style, Innovation, Italian Spirit, Heritage.
The beach is the place where a parallel reality came to life, a new dimension where the puffer jacket can be seen with a different eye. The jacket is no more connected only to winter and can be proposed in a different season to follow the new climate and style trends.

The garments are now an object of desire, almost art pieces, and can be stylized and interpreted in unusual ways.

The black & white portraits of the protagonists are the key elements that help us to communicate the emotions and to give more intensity to the image shaking up the traditional concepts linked to the sportswear, in order to have a new vision of the collection and elevate its perception.

The textiles waved by the wind represent what’s behind the product: the quality and the spirit of innovation of Colmar.

The combination of color and black & white pictures gives us the opportunity to create two different visual layers and enhances the intensity of the campaign.

Creative & Art Direction
Motion and emotion. A charming sense of sculptural dynamism. A synthetic body language expressing strength, determination, willingness. The Colmar Spring/Summer 2020 advertising campaign telegraphs a bold, concise message of self-awareness and personal power… to hit the concrete jungle head-on.

In keeping with her signature style focused on the combination of sculptural compositions, abstract forms and vibrant colors, world-acclaimed Dutch photographer and artist Viviane Sassen evokes the striking graphics of minimal art and the sharp yet smooth movements of conceptual choreographies.

The result is a fascinating sequence of bold, audacious, captivating images. The overall oxymoronic sense of dynamic stillness is exalted by the slick yet vivacious minimalism of the collection, where the refined essentiality of the silhouette is enhanced by textured materials and vibrant tones.

Concept & Design
Edition of 300 copies

The idea is to create a community of artists who can perform as freely as possible giving the best of their visual talent.

Numbers is made in close collaboration between LDF Studio and Colmar and acts as an alternative exhibition space in which fashion comes in to play with contemporary art. Starting from a fashion client, this project includes a series of artists who give extra value to the product.

The book object comprises a section featuring works by Frank Visser IJM Studio, Luca Anzalone and Delfino Sisto Legnani.

Design & Art Direction
Maison Ullens Magazine is a special editorial project customized on Maison Ullens fashion universe. Starting from the creative vision of the brand and its needs, LDF designed a contemporary art direction and unique aesthetic code to help the brand to enforce its identity.

The combination of strategic and creative thinking, allowed the exploration of potential solution to create ad hoc layout and graphic design, a visual and cultural dialogue between the brand and its clients.
A contemporary direction of the magazine permits to be perceived as a magazine embodying the unconventional aesthetic, supplying effortless sophistication and enabling ease of exploration and not just as a normal catalogue. The entire project is thought to assume different directions every time, as fashion and images.

The aim of the project is to emphasized the Maison Ullens independent mindset and lifestyle, differentiate the brand from competitors and embodies the Maison Ullens dedication to fine materials, exploration of art, architecture, travel and culture.
Milano, September 2019.

Concept & Design
Numbers are the great orderers of the Universe. Numbers can do anything and everything the mind can perceive has a number. Their essence is eternal, immutable and infinite. It brings us back to the harmonious existence of all things.

From this profound need to understand the symbolic force of numbers that guides us according to an infallible and magical scheme, NUMBERS is born, the latest creative vision of LDF studio.

NUMBERS is a language, a community, a sensorial space where people can meet in syntony, giving life to a collective power. A world in which people wish to join in order to broaden their horizons, to trace new coordinates that allow them to look at the future from a renewed perspective.

LDF sweater represents the coordinates that unite the different personalities that have collaborated in the creation of NUMBERS. A map of numbers that tells an authentic story of people united by the need for a real dialogue and a sensory connection much more than digital.

LDF studio believes that visions shared by multiple people are the foundation of a tight-knit and efficient team; visions that come to be shared by the collective become the foundation of organizations and cultures and, ultimately, of civil progress.
Stories can change the world for the better because they unite us around common values.

The visual and brand identity of VGrass started from the strong and unique brand DNA.
Two are the main characteristics of the VGrass woman: strength and delicacy.

We wanted to recreate the atmosphere proper of the name of the brand:
V — Vigor, strength as the internal spirit
GRASS — Elegance, softness as the external appearance.

For the brand typeface, we wanted something that reflected empathy and warmth. We chose to combine serif and sans serif font as we felt the subtle contrast and elegance in the letterforms really reflected the tone we strived for.

Creative & Art Direction
Embracing a minimal quality for the season, Mel Bles captures a rock-‘n’-roll-inspired black and white outing. Our identity and graphics encapsulate the style and sexiness of the brand, while our layout brings a touch of modernity.

The campaign drew inspiration from the collection’s origins in the 1990’s styled in extreme settings creating a catchy atmosphere.

We wanted the bodies underneath Bikkembergs’ clothes to broadcast their own rude fleshiness. It was about bodies — proud bodies, and their expressivity: the result is dinamic yet sculptural.

Creative & Art Direction
The idea is to create a Brand campaign more than just a commercial, with a strong graphic connotation. We needed to show the customers the feeling of change — while keeping the brand DNA, with a very contemporary vision.

The crops, camera views and the body language make the situation very intrigant and misterious, to underline the brand repositioning. The body language is the most important feature of the concept.

The spontaneity, along with the dynamism of body moving, sexy and strong, is essential to make everything extremely contemporary and graphic.

The body became an object of desire: real and spontaneous, young and charming.

Creative & Art Direction

Black sand and sculptural light create a visionary world of the mind, beyond physical reality. The result is a dream-like, or oneiric, kind of surrealist painting.

Capturing Dirk Bikkembergs’ militaryinspired styles for the season, Brett Lloyd also photographs incredible landscapes. A striking outing juxtaposes nature and fashion withincredible results.

It is about the environment’s magic, the light and color throughout the day. Our character is experiencing a moment for himself: he connects his thoughts and feelings with the nature surrounding.

This is the story of a young man. Not just a campaign, but fragments of real life.
He is cool, update. Absolutely rock’n roll.

The campaign aims to portray him in diffrent situations captured by unexpected crops. Reveals a new subculture in line with Bikkembergs’ lifestyle and embodies its essence.

The bright colours of the aseptic set emphasize the shapes and the textures of the SS Collection.

Creative & Art Direction
This is an intimate, light-filled space. It is about appreciating the visual aspects of life and seeing the exceptional in the everyday.

This, mixed with mystery and with a less-is-more approach. Dynamism and movement will come full circle, giving energy to the campaign but in a soft way.

The woman is pure and real and contemporary. She is modern, but always a step forward.

Design & Art Direction

Design & Art Direction

This work is the result of the collaboration between LDF Studio and Vogue Hombre. We began the Art Direction project knowing that Vogue Hombre has built their large following and community through their years of distinct and recognizable aesthetics and taste.

We knew we wanted to create the next evolution of the magazine, rather than a total reinvention. It was important to us to understand the core of the magazine, what makes it what it is, as a way to redesign with integrity and reverence to what came before. To create simplicity, it often requires the practice of showing restraint. A fluid layout, ruled by an invisible structure.