Project launch soon
LDF Studio is ready to launch a project that explores Augmented Reality and whose purpose is to improve creative communication by creating something out of the ordinary to the common human perception of reality, always experimenting with new frontiers of communication to create unusual and unexpected visions and experiences.
Developed in collaboration with design director Beatriz Lozano in her New York studio with the intention of giving shape to our ideas through AR, we have elevated our Numbers project to an interactive dimension.
LDF Studio wants to enrich human sensory perception with information that would not be perceivable with the five senses and today has applications in a wide variety of fields with growing potential in the marketing communications space, fashion and luxury.
As creatives we think that at the moment we can take advantage of various and accessible technological tools that, as a support and cognitive enrichment, allow us to push the boundaries, letting us create and then work freely with an always innovative vision.
Through new forms of AR inserted within the real world, LDF Studio wants to improve our creative perspective of reality.
Our desire to amplify the spaces in which we live through technology and our ongoing desire to experiment with new forms of communication have prompted us to create this project, which aims to superimpose virtual elements on real environments.
The spread of Virtual Reality, Augmented Reality and Mixed Reality technologies is shaping a dimension in which physical and virtual objects are integrated at different levels. Thanks to the development of portable and embodied devices, along with highly interactive physical-virtual connections, the customer experience landscape is thus evolving toward new types of hybrid experiences.
With our project Numbers we therefore want to offer a different perspective, to enter this next dimension by creating engagement and providing an original and contemporary way with which to express and communicate by doing so through an advanced digital language such as Augmented Reality.
From this comes our personalized AR filter, created in collaboration with design director Beatriz Lozano, with which we want to encourage interaction with the Numbers sweatshirt that is no longer just a garment limited from being worn and observed but also becomes a form of active creativity, personal and shared with other creators through social.
The sweatshirt Numbers wants to tell the story of the connection that exists between people united by a sense of belonging to a community and was created by LDF Studio as a means of manifesting an identity, as an extension of body language and object through which the wearer enters into a relationship with others and the outside world through real, virtual and fluid interaction.
Project _On going
LDF Studio is engaged in a new creative project dedicated to urban art whose purpose is to redevelop ancient territories that need an urban renaissance and a cultural revival while maintaining intact the landscape, their atmosphere and their historical value.
The idea of the project was born in collaboration with the designer Chiara Orlandini in order to find a method that, through the connection between the arts, the urban space and the people who inhabit it, would facilitate the synergy between the artist and the community within the creative process in urban art.
Creating a heterogeneous but connected and collaborative community formed by inspired people who share the same values and feel together the need for change and growth has always been the basis of the creative work of LDF Studio.
LDF Studio ideated the “Cammino D’Arte” because walking, conceived as one of the fundamental ways of perceiving the world, precludes observing, using the body itself as a tool for perception, thought and awareness and is intended as an aesthetic experience in which to immerse ourselves and meditate on the space around us.
Walking is an essential tool of co-creation in the field of participatory urban art and with its project LDF Studio wants to encourage people to rediscover spaces, to appreciate what surrounds them and to make them become not only spectators but also an integral part of the artistic process itself.
The complex and interdependent relationship between people and the space around them has been the central issue of an ongoing interdisciplinary discussion that extends from geography to the fields of anthropology, psychology, history, sociology, ecology and the arts.
Il “Cammino D’Arte” takes its cue from the avant-gardes of the first 900, in particular from Dadaism and Surrealism in their promotion of human interaction with the artistic and social context. It is also inspired by the thought of the philosopher Guy Debord who claims the autonomy of individual experience through the creation of situations, moments of aggregation and artistic and cultural experience thanks to which the individual can find his condition of active subject in the reality that surrounds him.
LDF Studio believes that this project is also a method to encourage the interest of people to improve the public space in which they live, to increase the respect and to make art more usable in the daily life of the citizen himself.
Therefore, the walk becomes a dynamic process of knowledge that gives a new meaning to reality and allows the development of more efficient strategies aimed at the process of social participation and cultural transformation of both historical and natural territories.
We live in a time when visibility, competition, and growth in the luxury industry are forcing brands to constantly devise new ways to develop creative brand awareness. Adapting to the digital reality has meant that luxury brands have had to adjust to digital media platforms to drive innovation in the way things are handled online. But it is difficult to remain exclusive and at the same time have a web presence. In fact, the more people who have access to luxury products, the less exclusive brands and their offerings become, in a sense.
LDF Studio believes that the key for luxury brands in the digital age is to leverage digital tools and drive innovation in the space through creativity and emphasis on creating luxury experiences for their customers.
For luxury brands to continue to thrive and maintain that element of mystery, they need to make sure their processes and systems are perfectly flawless. Because if people pay huge sums for luxurious objects of desire, they deserve an experience that ordinary brands cannot offer.
We think that it is critical for luxury brands to devise exclusivity services using appropriate communication tools and leveraging technology to ensure the most discerning customers get the most out of them. Integrating seamless payment systems such as blockchain is one way to achieve this.
The recent global luxury industry has transformed from a constellation of small and medium-sized companies to a few large luxury conglomerates. This new structure, along with the growth of foreign markets such as Asia, has caused an increase in sales volumes, resulting in more industrial than artisanal production. These changes reduce the exclusivity of luxury brands and can lead to their commodification in the eyes of consumers. To mitigate this commodification, many luxury brands strive to communicate exclusivity and prestige through artification, namely strategic art sponsorships, philanthropic activities, and limited collections in collaboration with artists. Used in the sociology of art, the term describes the process of treating non-art objects as art, and in management studies it applies to the effort luxury companies make to link their brands and products to the art world.
Through qualitative analysis, we identify how these art-based strategies use different touchpoints with the art world, from sponsorships to advertising to product design, in order to communicate an image of superior exclusivity and prestige.
LDF Studio believes that artification is necessary to ensure the perception of exclusivity among consumers and stimulate sales, and for this reason it has become a key strategy that we use in the field of communication for luxury brands facing commoditization issue
Our economy is transforming, and the ways in which we create, communicate, work, and collaborate are changing.
Today’s society and business landscape are characterized by trends such as pervasive connectivity, improved performance of information technologies, information abundance, and emergence of big data.
Creativity has become one of the most important driving factors of today’s digital business environments. Businesses are increasingly looking for creative minds who can offer new and out-of-the-box solutions to existing problems. Companies go through the process of digital transformation by increasingly changing the ways in which they employ digital technologies and develop new digital business models that help to create and to capture value. Combined with a creative approach, companies have experienced a surge in creative digital solutions.
However, the creative process is not a self-perpetuating mechanism.
Such approach results in unleashing powerful creative energy that offers new services to the market, new approaches to solving existing problems.
Accordingly, digital transformation and new business models have also changed consumers’ expectations imposing pressure on traditional companies.
In the digital era, skills that are essential are higher-order thinking and creative problem solving, as companies increasingly depend on the creation of new products, services, and processes in order to remain competitive. We have to be creative and find insights that will help to solve problems in a different way than usual.
The world is moving toward the right-brained intuitive and creative world instead of a left-brained logical thinking world.
The world experiences a greater need for innovative ideas.
There is increasing importance of creativity and reinvention to remain competitive.
It is necessary to have the skill of thinking outside of the typical roles and tasks that one does on a daily basis.
Creative people have the ability to perceive the world in new ways, to find hidden patterns and find connections between unrelated issues. This all makes it possible to generate new solutions. Creativity should not be seen only as a form of art or an idea. Those are outcomes of a creative process. Creativity itself is a process that takes multiple steps to create the results.
Creativity does not develop in people’s minds but in the interaction between people’s thoughts and a sociocultural context.
Digital innovations need individuals who are thinking differently and can change the business. Innovators are crucial for developing new digital innovations that will keep businesses up-to-date with the latest trends. The creative process of digital innovations is a structured process that needs guidance and a clear goal. People need to think differently about the possibilities and impossibilities of new technologies. In addition to this, it is important for companies to embrace the creative process and look for new opportunities as well as risks. In today’s world, creativity can facilitate the creation of value, and therefore, it is an important aspect for companies.
Companies should be creative and innovative in the way they adapt to the digital business age because it can create a lot of value for the company. Companies who stay behind will lose customers and eventually will not survive. Thus, companies have to focus on the digital age and provide creative and inspired solutions for existing problems that conventional companies cannot solve.
Dotscom aims to be the central apparatus that searches and connects people, in a single nucleus, in order to fortify, unite, and sustain its members.
The nucleus, in turn, seeks and creates new support mechanisms. Dotscom means true and real support among people without any profit and through a meaningful help that can have a tangible and positive impact.
Dotscom wants to be the core network that identifies and brings its members together with the goal of assisting them, and in turn, a network that seeks out and generates new support mechanisms.
We want to inspire our community by working on charity projects that are meaningful, we want to tell what’s happening and listen to what people involved have to say, we want to spark debates and stimulate thoughts to be part of the change together.
We want to create a connection that encompasses our interests, the artists that feed it, the episodes and the news that keep coming up.
The aim of Dotscom is, in fact, to promote all those realities and talents that want to challenge themselves and be protagonists and spokesmen of our society and its values, each one bringing its own contribution.
Dotscom is just one of the recent creative projects of LDF Studio in which experimentation, art, community and culture turn together to the problems of today to find answers in front of the great sense of detachment that people live today.
Dotscom is a media platform that provides context and clarity around some of ther most relevant and pressing issues of our times: culture, society, art. And above all, our future.
The events of the last two years have caused a drastic slowdown in the pace of production in various professional fields but have also been an unexpected opportunity for rebirth, growth and development that LDF Studio has been able to seize and exploit to the best.
We spent this time pondering new creative visions, broadening our perspectives, giving rise to new connections and collaborations with a varied community of artists, architects, designers and philosophers.
We have from here expanded our experience and perspectives, conscious that transformation was necessary for the studio to evolve into a collective of creative minds committed under the same core of cultural and ethical values.
LDF Studio has thus transformed itself into an unexpected, innovativeand non-conformist multidisciplinary laboratory whose aspiration is to create a media group where our intentions and aspirations are also the basis of the innovative projects we are passionate and dedicated to.
In order to develop new strategies we have also dedicated ourselves to the study of subjects such as anthropology and sociology, experimenting with unconventional forms of communication and creating contemporary projects among which Numbers, Dotscom, Path Art, with the aim of giving a message to the outside world that can be a motivation and part of a collective change.
The studio wants to define itself as culturally relevant, valuable, purposeful, interactive, altruistic and eco-conscious.
It wants to be an active and concrete support in the community.
Using methods of insight as hybrid/blending learning, at the same time we have also explored new technological frontiers such as the Metaverse, AR, NFT, studying these phenomena and their data that are an increasingly integral part of the contemporary context and the next world of communication.
LDF Studio was not afraid to evolve, identify new values and abandon old patterns of its field to inaugurate this current chapter of its multidisciplinary commitment in which continuous research, experimentation, art, design and culture are the basis of each project curated to go beyond the classic communication of the creative and fashion sectors and to be remarkable by adding value to people’s life.
Satisfied with the new path undertaken and the results we are achieving, we want to be a team creator of culture that while telling the story of the world around us, shapes a better future.
The volume of information has grown exponentially. Without even realizing it, we pour incredible amounts of data onto the Web every day. By “incredible,” we mean about 2.5 quintillion bytes, or a 1 with 18 zeros after it. If you have difficulty understanding the amount of data, you are certainly not alone. Let’s translate this impossible-to-imagine number into something everyone can understand. There are so many HD movies on the web today that it would take 47 million years to see them all. There are over 1.8 billion websites, and on average 571 new ones are created every minute. In the early 2000s, there were 740 million cell phone subscriptions in the world. Two decades later, that number has surpassed 8 billion, which means there are now more cell phones in the world than people. That’s how much data we generated. No wonder information overload has become a problem. The large volume of information is not in itself a problem. The real problems are the lack of control over the quality of information, on the one hand, and our inability to control the flow of incoming information, on the other.
“Simplicity is hard to build, easy to use, and hard to charge for. Complexity is easy to build, hard to use and easy to charge for,” says Chris Sacca, an investor in Twitter, Kickstarter, Uber and other highly successful technology companies, who knows what works when it comes to technology. That led him to this counterintuitive truth: complexity is easy and true simplicity is hard. But the user experience is what makes investing in simplicity worthwhile. The same is true for communication. To make it easier for your audience to understand your message, you need to spend time thinking from their point of view so that you know how they will best process the information.
By focusing on the most essential data to be conveyed, it frees up space to be able to better tell the human side of the story.
Presenting complex information is the most challenging type of communication. In a world where information is growing with unprecedented speed, skills become more nuanced. We end up knowing our fields inside out, but communicating our expertise to a general audience becomes increasingly difficult. The ability to simplify, without belittling, distinguishes the communicator as a person to be heard. Honing this skill takes time, but it is worth investing it.
LDF Studio believes that these present times urge us to eliminate the superfluous to make room for the essential, for a qualitative simplicity that even in the field of design and fashion seemed to have been forgotten and is making a comeback after years characterized mainly by the search for excess and the continuous experimentation with new styles and concepts.
Simplicity means going back to the essence of an experience or brand, to speak directly and sincerely with customers and solve their real problems, and to do so in an evaluative way, without irrelevant frills. This is critical in the creative industry because it is what attracts, retains customers and, most importantly, makes customers feel that a brand understands them in a way that no one else does. Simplicity is creative by definition. It frees us from unnecessary artifice, the so-called “superstructures,” and leads us, in a balanced way, to the essence of what we really want to communicate.
The 2022 edition of Design Week surprisingly transformed Milan into a large and crowded stage that brought back to the forefront the desire to revive, to reconnect with the community and to expand the very spaces in which we live.
LDF Studio believes that this renaissance of public spaces plays a fundamental role in the social, cultural to artistic life of communities because these spaces represent a shared resource in which experiences, connections and values are created and because they continuously offer diverse benefits and opportunities for in-depth study and growth.
The complex and interdependent relationship between people and the space around them has been the central issue in an ongoing interdisciplinary discussion that also gave the inspiration for our recent Art on Path project. Indeed, our intent is to encourage interest in improving public space, stepping out of our own limitations and understanding what is really going on outside, expanding our perceptions and improving our vision.
Space is the foundation of the expression of our cultural values. Space is an instrument for collaboration and innovation in which we also generate support. Indeed, the placement of relationships in space is instrumental in formulating better patterns of connection and information sharing in organizations.
The creative and spatial dynamics of shared spaces offer us a multidimensional and interdisciplinary perspective to analyze how art itself has an active presence in public space characterized by dynamic becoming and continuous creative change.
After detailed research on the topic of public and urban spaces we find it interesting to propose in summary an overview of the concepts reported in Human Social Behaviour in Public Urban Spaces by Israa H Mahmoud, Alexandria University, Egypt. “The importance of public spaces has been widely recognized, especially from the point of view of improving the quality of life through a comfortable environment and abundant public life; improving urban image through urban vitality; and boosting economic development through investments that are attracted by a good image. Public spaces are important because they provide avenues of movement, a place for communication, and a common ground for enjoyment and relaxation. The ability of public spaces to educate and provide knowledge is also a significant aspect when those spaces play an important role in the history of the city and the social life of the people”.
The passage of time has made us reflect on the importance of the past and how much it has been and is a fundamental part of our present.
For this reason, the evolution of LDF Studio is based primarily on research and the discovery of what is still hidden and often unpublished.
After a long investigation through international archives and markets, we have collected the photographic stories of numerous family albums,
immersed in the atmosphere of a printed past that ranges from the 1940s to the 1970s.
Working with this kind of material made us realize that these albums can be used as tools to inspire other forms of vernacular photography; they are objects at once related to personal, affective, social, and cultural communication.
The family photo album is a form that circulates globally and not only takes specific forms locally but “produces localities” that create and negotiate individual histories.
The goal is to emphasize that family photos contain emotional, psychological and affective qualities that go beyond the individual owner and should also be emphasized in the fields of aesthetics and the humanities.
Family photo albums have to do with social and emotional communication, can be interpreted as ways of understanding and coping with life, and at the same time document more sociological aspects of daily life that we have access to from other historical sources.
This experimental project entitled Still Standing aims to reactivate a visual language that has been lost over time.