The general idea of the communication project is to create and represent the world behind Colmar, beyond the products, to get the viewer more involved in the context and express the most important values of the brand: Sport, Style, Innovation, Italian Spirit, Heritage.

The beach is the place where a parallel reality came to life, a new dimension where the puffer jacket can be seen with a different eye. The jacket is no more connected only to the winter and can be proposed in a different season to follow the new climate and style trends.

The garments are now an object of desire, almost art pieces, and can be stylized and interpreted in unusual ways. The black & white portraits of the protagonists are the key elements that help us to communicate the emotions and to give more intensity to the image shaking up the traditional concepts linked to the sportswear, in order to have a new vision of the collection and elevate its perception. The textiles waved by the wind represent what’s behind the product: the quality and the spirit of innovation of Colmar. The combination of color and black&white pictures gives us the opportunity to create two different visual layers and enahance the intensity of the campaign.

ARMANI EXCHANGE - Mikael Jansson
Brett LLoyd
SS 2019
COLMAR
ARMANI JEANS
ARMANI EXCHANGE - Mikael Jansson 
ARMANI JEANS
ARMANI JEANS - Mert & Marcus
EMPORIO ARMANI - Alasdair McLellan
EMPORIO ARMANI - Alasdair McLellan 
GIORGIO ARMANI - Steven Meisel 
GIORGIO ARMANI - Steven Meisel
GIORGIO ARMANI - Mert & Marcus
GIORGIO ARMANI - Mert & Marcus
GIORGIO ARMANI - Paolo Roversi 
GIORGIO ARMANI - Paolo Roversi 
GIORGIO ARMANI - Paolo Roversi
GIORGIO ARMANI - Paolo Roversi
GIORGIO ARMANI - Paolo Roversi
ARMANI COLLEZIONI - Nathaniel Goldberg 
ARMANI COLLEZIONI - Nathaniel Goldberg
EMPORIO ARMANI - Alasdair McLellan 
-
DIGITAL MAGAZINE CONCEPT PROPOSAL
SOCIAL MEDIA COMMUNICATION
ARMANI EXCHANGE - Mikael Jansson
Brett LLoyd
SS 2019
COLMAR

The general idea of the communication project is to create and represent the world behind Colmar, beyond the products, to get the viewer more involved in the context and express the most important values of the brand: Sport, Style, Innovation, Italian Spirit, Heritage.

The beach is the place where a parallel reality came to life, a new dimension where the puffer jacket can be seen with a different eye. The jacket is no more connected only to the winter and can be proposed in a different season to follow the new climate and style trends.

The garments are now an object of desire, almost art pieces, and can be stylized and interpreted in unusual ways. The black & white portraits of the protagonists are the key elements that help us to communicate the emotions and to give more intensity to the image shaking up the traditional concepts linked to the sportswear, in order to have a new vision of the collection and elevate its perception. The textiles waved by the wind represent what’s behind the product: the quality and the spirit of innovation of Colmar. The combination of color and black&white pictures gives us the opportunity to create two different visual layers and enahance the intensity of the campaign.

ARMANI JEANS
ARMANI EXCHANGE - Mikael Jansson
ARMANI JEANS
ARMANI JEANS - Mert & Marcus
EMPORIO ARMANI - Alasdair McLellan
EMPORIO ARMANI - Alasdair McLellan
GIORGIO ARMANI - Steven Meisel
GIORGIO ARMANI - Steven Meisel
GIORGIO ARMANI - Mert & Marcus
GIORGIO ARMANI - Mert & Marcus
GIORGIO ARMANI - Paolo Roversi
GIORGIO ARMANI - Paolo Roversi
GIORGIO ARMANI - Paolo Roversi
GIORGIO ARMANI - Paolo Roversi
GIORGIO ARMANI - Paolo Roversi
ARMANI COLLEZIONI - Nathaniel Goldberg 
ARMANI COLLEZIONI - Nathaniel Goldberg 
EMPORIO ARMANI - Alasdair McLellan 
DIGITAL MAGAZINE CONCEPT PROPOSAL
SOCIAL MEDIA COMMUNICATION
<
>
CLOSE
<
>
CLOSE
<
>
CLOSE
<
>
CLOSE
<
>
CLOSE
<
>
CLOSE
<
>
CLOSE
<
>
CLOSE
<
>
CLOSE
<
>
CLOSE
<
>
CLOSE
<
>
CLOSE
<
>
CLOSE
<
>
CLOSE
<
>
CLOSE
<
>
CLOSE
<
>
CLOSE
<
>
CLOSE
<
>
CLOSE
<
>
CLOSE
<
CLOSE