LDF

LDF

The visual and brand identity of VGrass started from the strong and unique brand DNA.
Two are the main characteristics of the VGrass woman: strength and delicacy.

Vgrass_ID_LDFstudio_2
Vgrass_ID_LDFstudio_10

We wanted to recreate the atmosphere proper of the name of the brand:
V — Vigor, strength as the internal spirit
GRASS — Elegance, softness as the external appearance.

Vgrass_ID_LDFstudio_12
Vgrass_ID_LDFstudio_11

For the brand typeface, we wanted something that reflected empathy and warmth. We chose to combine serif and sans serif font as we felt the subtle contrast and elegance in the letterforms really reflected the tone we strived for.