The visual and brand identity of VGrass started from the strong and unique brand DNA.
Two are the main characteristics of the VGrass woman: strength and delicacy.
We wanted to recreate the atmosphere proper of the name of the brand:
V — Vigor, strength as the internal spirit
GRASS — Elegance, softness as the external appearance.
For the brand typeface, we wanted something that reflected empathy and warmth. We chose to combine serif and sans serif font as we felt the subtle contrast and elegance in the letterforms really reflected the tone we strived for.