Creative & Art Direction ADV Campaign
The aim of this SS19 Adv is to step back a little from the usual and too didactic idea of a classic fashion campaign and propose a slightly artistic perspective that helps represent the concept of “East meets West” and portray women with a strong personality and sense of style.

The Adv plays around three main concepts, each of them represents part of the brand’s dna:
Fashion: the collection is the tangible representation of the design value of the brand, based on Chinese heritage and Italian design.
Emotions: are the key elements we used to narrate VGRASS STUDIO’s women. Elegant and natural movements will enhance the attitude of the VG’s woman: vigor and delicacy.
Details: the quality of the garments, one of the main features of the brand.

The final layout represents the perfect balance between these elements.
The idea is to recreate a private snapshot, with pictures shot in film, that gives the viewer the chance to see all the different facets of the women. The white frame, the narrow and unusual cut of the pictures reveal to the viewer very intimate and immersive reality.
To highlight the unique point of view of the brand, has been chosen to work with brilliant international talents.