Design & Art Direction
Maison Ullens Magazine is a special editorial project customized on Maison Ullens fashion universe. Starting from the creative vision of the brand and its needs, LDF designed a contemporary art direction and unique aesthetic code to help the brand to enforce its identity.

The combination of strategic and creative thinking, allowed the exploration of potential solution to create ad hoc layout and graphic design, a visual and cultural dialogue between the brand and its clients.
A contemporary direction of the magazine permits to be perceived as a magazine embodying the unconventional aesthetic, supplying effortless sophistication and enabling ease of exploration and not just as a normal catalogue. The entire project is thought to assume different directions every time, as fashion and images.

The aim of the project is to emphasized the Maison Ullens independent mindset and lifestyle, differentiate the brand from competitors and embodies the Maison Ullens dedication to fine materials, exploration of art, architecture, travel and culture.
Milano, September 2019.