Creative & Art Direction
The idea is to create a Brand campaign more than just a commercial, with a strong graphic connotation. We needed to show the customers the feeling of change — while keeping the brand DNA, with a very contemporary vision.

The crops, camera views and the body language make the situation very intrigant and misterious, to underline the brand repositioning. The body language is the most important feature of the concept.

The spontaneity, along with the dynamism of body moving, sexy and strong, is essential to make everything extremely contemporary and graphic.

The body became an object of desire: real and spontaneous, young and charming.