Creative & Art Direction
Embracing a minimal quality for the season, Mel Bles captures a rock-‘n’-roll-inspired black and white outing. Our identity and graphics encapsulate the style and sexiness of the brand, while our layout brings a touch of modernity.
The campaign drew inspiration from the collection’s origins in the 1990’s styled in extreme settings creating a catchy atmosphere.
We wanted the bodies underneath Bikkembergs’ clothes to broadcast their own rude fleshiness. It was about bodies — proud bodies, and their expressivity: the result is dinamic yet sculptural.