Creative & Art Direction
Imagine the Hamptons in the 40s, the sophisticated art scene animated by abstract expressionist painters such as Jackson Pollock and Lee Krasner: a melting pot for artists of all kinds, a meeting place for people looking for new opportunities and connection. A place full of culture and creativity, which allows to present a youth different from today.
The campaign aims to be a painting with different reading levels.
The idea is the research of the essence, a reality without superstructures.
We chose the transition moment between sunset and dawn: that is when reality turns over. This moment allowed us capturing all the nuances of light and emotion. The natural environment is the abstract place in which this vision of reality comes to life.