Creative & Art Direction ADV Campaign
The campaign aim is to create a strong and contemporary identity image. We chose the collage as the perfect approach to this project, combining fashion and emotions with a graphic and well-defined language.
The multiple layers and the strong visual impact help us to build a recognizable and editorial image. The graphic oriented campaign is also supported by casual and street looks that follows the city street style trends.
The combination of in-natural and poses with geometrical elements give a more artificial feeling to the ADV Campaign.