Client: Pelthe Capital PartnersType: Creative Direction, Art Direction, Brand Identity, Web Design
Category: Corporate
Client: Pelthe Capital Partners
PELTHE Capital Partners is an independent advisory firm working across strategy, capital and decision making. LDF Studio developed PELTHE as a complete identity system, translating its positioning into a clear and recognisable visual language. The project began with the definition of the brand’s positioning and visual principles, then expanded across typography, colour, proportion, logo, monogram and graphic structure. These elements were developed to work consistently across different scales and formats, from printed materials to digital applications.
A corporate communication system was then built around the identity, creating a consistent framework for presentations, documents, correspondence and client-facing materials. The website extends the same language into the digital environment, organising complex information through a clear content structure, hierarchy and interface. The identity was also developed in motion, using the geometry of the symbol as the starting point for a dynamic visual language. The result is a single system connecting brand, communication and digital presence. PELTHE takes shape through a system. One visual language, applied across every point of contact.
