The PORTS 1961 SS2015 advertising campaign, shot by Craig McDean, celebrates the multifaceted nature that every woman embodies. Inspired by the complex spirit of the Greek goddess Artemis, the campaign embodies a fascinating duality: it is strong and warrior-like, yet exudes sensuality and femininity.
Sharp silhouettes and clean lines take center stage in the portrayal, framed against a monochromatic backdrop of black and white. This contrast accentuates the dual facets of feminine energy, subtly emerging throughout the campaign.
The model, with hair full of energy, suggests a vitality barely contained, manifesting through a relaxed and elegant posture. This element adds a touch of dynamism to the overall composition, highlighting the inner strength and determination of the women that the campaign seeks to celebrate.

Credits: Craig McDean