The branding campaign for Davi was aimed to capture the essence of the brand, which targets a clientele that appreciates effortless style mixed with playful and unconventional elements. The choice to use an extreme 80’s headline font not only taps into a sense of nostalgia but also underscores Davi's elegant yet eclectic aesthetic. This font choice aligns well with the brand's passion for unconventional prints and a subtle yet impactful mix of colors, setting a tone that appeals to those looking for something distinct in their wardrobe.
Furthermore, the design of the logo, characterized by clean and strong lines, benefits from an artistic infusion, adding a layer of sophistication that complements the overall brand identity. This approach not only reinforces Davi's market position but also enhances its appeal among fashion-forward consumers looking for unique style cues in everyday wear.