Research_On going
August 2022

Our economy is transforming, and the ways in which we create, communicate, work, and collaborate are changing.
Today’s society and business landscape are characterized by trends such as pervasive connectivity, improved performance of information technologies, information abundance, and emergence of big data.

Creativity has become one of the most important driving factors of today’s digital business environments. Businesses are increasingly looking for creative minds who can offer new and out-of-the-box solutions to existing problems. Companies go through the process of digital transformation by increasingly changing the ways in which they employ digital technologies and develop new digital business models that help to create and to capture value. Combined with a creative approach, companies have experienced a surge in creative digital solutions.
However, the creative process is not a self-perpetuating mechanism.
Such approach results in unleashing powerful creative energy that offers new services to the market, new approaches to solving existing problems.
Accordingly, digital transformation and new business models have also changed consumers’ expectations imposing pressure on traditional companies.
In the digital era, skills that are essential are higher-order thinking and creative problem solving, as companies increasingly depend on the creation of new products, services, and processes in order to remain competitive. We have to be creative and find insights that will help to solve problems in a different way than usual.
The world is moving toward the right-brained intuitive and creative world instead of a left-brained logical thinking world.
The world experiences a greater need for innovative ideas.
There is increasing importance of creativity and reinvention to remain competitive.
It is necessary to have the skill of thinking outside of the typical roles and tasks that one does on a daily basis.
Creative people have the ability to perceive the world in new ways, to find hidden patterns and find connections between unrelated issues. This all makes it possible to generate new solutions. Creativity should not be seen only as a form of art or an idea. Those are outcomes of a creative process. Creativity itself is a process that takes multiple steps to create the results.

Creativity does not develop in people’s minds but in the interaction between people’s thoughts and a sociocultural context.
Digital innovations need individuals who are thinking differently and can change the business. Innovators are crucial for developing new digital innovations that will keep businesses up-to-date with the latest trends. The creative process of digital innovations is a structured process that needs guidance and a clear goal. People need to think differently about the possibilities and impossibilities of new technologies. In addition to this, it is important for companies to embrace the creative process and look for new opportunities as well as risks. In today’s world, creativity can facilitate the creation of value, and therefore, it is an important aspect for companies.
Companies should be creative and innovative in the way they adapt to the digital business age because it can create a lot of value for the company. Companies who stay behind will lose customers and eventually will not survive. Thus, companies have to focus on the digital age and provide creative and inspired solutions for existing problems that conventional companies cannot solve.