Client: Colmar
The concept behind the Fall/Winter Colmar Campaign is to craft a narrative that goes far beyond merely presenting the products. It seeks to immerse the audience in the rich and multifaceted world of Colmar, inviting them to experience the brand's ethos on a deeper level. By doing so, the campaign endeavors to create a stronger connection with the viewer, fostering a sense of belonging and engagement. Central to this narrative are the key values that define Colmar: a passion for Sport, a commitment to Style, a drive for Innovation, the distinctive Italian Spirit, and a deep respect for Heritage.
These values are not just ideals but the very foundation of what makes Colmar unique, and they are intricately woven into every aspect of the campaign, from the visuals to the storytelling, ensuring that the viewer not only sees but truly feels the essence of the brand. The beach is the place where a parallel reality came to life, a new dimension where the puffer jacket can be seen with a different eye. The jacket is no more connected only to winter and can be proposed in a different season to follow the new climate and style trends. The garments are now an object of desire, almost art pieces, and can be stylized and interpreted in unusual ways.
The black & white portraits of the protagonists are the key elements that help us to communicate the emotions and to give more intensity to the image shaking up the traditional concepts linked to the sportswear, in order to have a new vision of the collection and elevate its perception. The textiles waved by the wind represent what’s behind the product: the quality and the spirit of innovation of Colmar.
