LDF Studio curated the Colmar FW20. The idea behind this campaign is to evoke an atmosphere that approaches human awareness, with an artistic and conceptual approach. This campaign aims to mark a change, proposing a message that places the individual at the center.
Rediscovering humanism means valuing talents inclusively, giving space to ordinary people and integrating them into a context that celebrates their awareness. The product becomes "the object," an integral part of everyday life, reflecting the wearer as if it had its own life.
The object tells stories, not merely accompanying but reacting to external stimuli through the experiences of those who live with it, shaping itself with their lives. Everything becomes real, a photograph merging with a reportage narrative. The young people express their emotions through body language and their gazes. No forced postures, movement and reflection prevail. Awareness thus becomes the reality lived by our youth.

Credits: Martine Stig