Client: Colmar
In this Fall Winter Colmar photo shoot, the goal extended beyond simple product presentation; it was designed to immerse the viewer fully into the world of Colmar, engaging them on a deeper level with the brand's core values: Sport, Style, Innovation, Italian Spirit, and Heritage.
The strategic choice of location played a crucial role, creating a stark contrast between the typically summery setting and the winter-oriented puffer jackets worn by the models. This juxtaposition was not only visually striking but also served to highlight the versatility of Colmar's garments, demonstrating their adaptability across different environments and seasons.
By doing so, the campaign effectively communicated the essence of the Colmar brand while inviting viewers to envision the garments in a broader range of contexts and uses.
Credits: Brett Lloyd