Everyone Is Waiting For Someone Else
EVERYONE IS WAITING FOR SOMEONE ELSE On feedback, brands and the loss of inner position We live in a time in which every gesture seems to wait for a response. A sentence is published, then measured. An image is shared, then judged. An identity is exposed, then confirmed or rejected. Human communication has entered a […]
When the Machine Becomes Presence
WHEN THE MACHINE BECOMES PRESENCE Artificial intelligence is no longer only a tool. It is becoming a space where humans project questions, meaning and the desire for orientation. For a long time, we thought of the machine as a tool: something to use, something to command, something that executes, calculates, organises and returns a result. […]
In a Time That Consumes Everything Too Quickly
IN A TIME THAT CONSUMES EVERYTHING TOO QUICKLY Why stability is becoming a value again We are living in a time shaped by acceleration: it affects the way we work, how we observe, what we desire, and how we narrate our lives. Each day presents a new language, a new sense of urgency, a new […]
The Age of Synthetic Images
THE AGE OF SYNTHETIC IMAGES A short reflection on images, trust and imagination LATERAL VIEWS For a long time, we assumed that images and videos were reliable proof of reality, that what we were seeing had actually happened. This assumption is no longer valid, and it will become even less so. Artificial intelligence is making […]
Long Memory Designing for Posterity
Long Memory Designing for Posterity LATERAL VIEWS We remember the 70s, 80s, and 90s as if they were a personal myth, yet we have stopped remembering Rome, Athens and Babylon. Today our memory stretches back forty years at most, and then it breaks off. It no longer looks forward to centuries, only to decades. We […]
The Image Is No Longer Enough
LATERAL VIEWSThe Image Is No Longer Enough For the longest time, we took images and videos as reliable evidence of reality and what had actually took place. This assumption is no longer valid, and it will become increasingly less so. Artificial intelligence is making any aesthetic replicable, including the “imperfect” look that for years we […]
Repetition as an Act of Presence
FROM OUR ARCHIVERepetition as an Act of Presence We live immersed in continuous repetition. Every day we go through identical gestures, scroll through similar images, hear words that repeat themselves. Repetition has become the background rhythm of contemporary life, a mechanism that reassures us and at the same time, anesthetizes us. However, if lived with […]
Learning Through Silence
LATERAL VIEWSLearning Through Silence Communication has always been the invisible heart of fashion. It is language, the construction of collective imaginaries that, when they find continuity, become culture. When communication was built to last, not to react, fashion was able to unfold as a story: each collection not only a seasonal event, but a chapter […]
Anatomy of the Eternal Present
Anatomy of the Eternal Present LATERAL VIEWS We live in a present that never seems to end. Social media has installed in our daily lives a loop with no way out: stories that vanish in twenty-four hours, trends that last less than a weekend, campaigns that are born with an expiration date already printed on […]
The Issue of Authenticity
LATERAL VIEWSThe issue of authenticity: beauty, friction, and the spaces in between. At LDF, we often find ourselves returning to the same question: what does it mean, today, to create something that feels real? Not just polished, relevant, coherent but alive. Something that doesn’t simply reflect the world, but moves it. Or at least disturbs […]