Name: Branding and Art Direction
LDF Studio has been collaborating for years with Casa Cipriani as a creative partner, supporting the evolution and refinement of its visual identity. This long-term partnership has resulted in a coherent and sophisticated graphic system, capable of reflecting the brand’s elegance and translating its guest experience into a distinctive visual language.
For The Living Room, LDF Studio developed a complete art direction project, from the dedicated logo to the definition of the color palette and all communication mateials. Menus and printed tools were designed to accompany the guest experience, translating the intimate and sophisticated spirit of the space into a consistent visual system. The result is an identity that clearly and continuously expresses the unique atmosphere of this environment, while maintaining a strong connection with Casa Cipriani’s overall image.
The branding work for Casa Cipriani spans a wide range of printed and digital communication tools. The studio designed and produced the menus for the various restaurant areas, working on layouts, structural design, and material choices with a strong focus on tactile and visual detail. In parallel, collateral elements such as gift cards, gift boxes, shopping bags, and invitations were conceived and produced, objects that, while serving everyday functions, become graphic artifacts that reinforce the brand’s exclusive perception.
The Casa Cipriani Spa project offered another field of visual experimentation. The studio designed the menus and printed materials, carefully selecting papers, color palettes, and finishes that align with the sense of care and well-being proposed by the space. Alongside these, collateral elements such as shopping bags and graphic supports were created, extending visual consistency down to the smallest details. Every choice, from color to texture, contributes to an elegant and harmonious image, fully aligned with the brand’s values.
