The FW18 Dirk Bikkembergs campaign captured by Mel Bles, offers a fresh and dynamic portrayal of the brand's ethos. The campaign aims to showcase the protagonist in various situations, each captured through unexpected framing and cropping techniques. This approach adds an element of spontaneity and intrigue, inviting viewers to engage with the narrative on multiple levels. By portraying the protagonist in diverse contexts, the campaign reveals a new subculture that aligns with Bikkembergs' lifestyle and embodies its essence.
The vibrant colors serve to accentuate the shapes and textures of the Spring/Summer Collection, drawing attention to the intricate details and design elements of the garments. The juxtaposition of bold colors against the clean, minimalist setting creates a visually compelling contrast, enhancing the overall aesthetic appeal of the campaign.

Credits: Mel Bles